April 20th, 2011
Our fellow bootstrappers have some comments about health insurance providers for employees of your start-up.
It is prudent to separate payroll and benefits providers. There are many insurance brokers and as with everything, it is better to go to them through referrals. You need to sort through what is offered and what you want to manage on your own for the best available price. Choose providers who offer good support after you choose plans for your company with them.
Some health insurance providers that came up:
- ehealth.com: Their offering is good in terms of price and service.
- Surepayroll: For payroll and benefits. Great at integrating benefit costs into the employee’s paycheck. They also sell health insurance and 401k administration.
- Sequoia BENEFITS: A broker that is not related to the VC. They will provide you with a free customized web page which has all the benefits information for your employees if you’re big enough.
Credits
Betty Kayton
Carl Ludewig Ludewig Multimedia
Donna West DW Business Consulting
Steve Hogan
Leslie Murdock Murdock Martell, Inc.
April 11th, 2011
On Monday, May 23, 2011 in San Francisco, CA is the sequel to last year’s inaugural event, which brought together nearly 400 entrepreneurs and executives interested in building and supporting lean startups. The day-long event will feature a mix of panels and talks focused on the key challenges and issues that technical and market-facing people at startups need to understand in order to succeed in building successful lean startups.

More information www.sllconf.com
Get your early bird ticket for $250 now through April 23.
Register at http://sllconf2011.eventbrite.com/?ref=ecount
April 6th, 2011
Matt Cameron, who attends our San Francisco breakfasts, recently launched his new startup, Corporate Catapult aimed at career planning and mangement by employees. For an interview with Matt see http://www.youtube.com/watch?v=VnQ-fsWrBIo
He writes a companion blog at that also has good advice for bootstrappers. One recent post on “deadlines and lists” at
is particularly appropriate. Some excerpts [with my comments in square brackets]:
One of the key differences between the people at the top and the “also rans” is consistency and aspiration.
- Set goals with strict deadlines: Whether it be a competition, an academic exam or an arbitrary date selected by you, having deadlines is one of the surest ways to get things done. Set goals that are a stretch. When you have a large task to accomplish (write an opinion, launch a product, achieve a sales quota, design something) there is nothing more effective than breaking this task down into mini-milestones that have strict deadlines. [Note: A Goal Without a Deadline is a Wish]
- Make yourself accountable: If you don’t have an external deadline for a task or objective (eg your daily mini-tasks), then do what I do and tell someone else what you are going to achieve. [Note: this works both within your own team and taking advantage of groups like Bootstrappers Breakfast.]3) Make a checklist: There are some things that we have to do on a repeatable basis and as you gain experience, you will figure out what the best steps are. Something I did very early on was make a checklist of things to do.
Matt cites Atul Gawande’s New Yorker article on medical checklists and his book “The Checklist Manifesto” for further inspiration for developing checklists. I think Frequently Asked Questions lists and checklists are two keys to saving time.
- What checklists have you developed in your startup that have saved you time or prevented errors?
- What processes are you doing repeatedly but unreliably that would benefit from a checklist?
April 4th, 2011
On Tuesday, April 19 we have a special quest K.V. Rao, Founder and Chief Strategist of Zuora, a leader in subscription billing and payment solutions — will answer questions and give us insight on how he has made his company successful.

Today, I had the opportunity to sit down with K. V. Rao, Chief Strategist and Founder of Zuora. Before founding Zuora, K. V. joined Webex Communications while it was still a startup and played a significant role in helping the company IPO. I thought the Bootstrappers Breakfast community might benefit from K. V.’s lessons learned. In addition to this Q&A blog post, K. V. will be joining the round table discussion as a featured guest speaker on Tuesday, April 19 at the Sunnyvale Bootstrappers Breakfast. Come join us and ask K. V. your own questions.
BB: Hi K. V. – Thanks for taking the time to share your entrepreneurial insight with the Bootstrappers Breakfast community.
K. V. – Hi Francis, glad to be here.
BB: You began your career at NASA, GM and SGI – all very big companies. What was attractive about Webex that lead you to join a startup company?
K. V. – The founders! The destiny of a startup is defined by its founders. You want to know if you want to invest/bet on the vision and capabilities of the founders. In the case of WebEx, it was an easy decision to join them, as they had two remarkable founders who had a big vision for changing the world and the drive to build a really valuable business around their vision.
BB: Next to founding the company, you have essentially lived the Silicon Valley dream of joining a company on the ground floor and helping it IPO. Could you share a little bit about your experiences at Webex. Maybe some things that you planned for that worked perfectly or some things that caught you by surprise.
K. V. – First, I would say that nothing works perfectly in any company. From inside any organization, WebEx or others, you are exposed to and confront all the challenges of building and growing a business – from hiring, to funding, to competition. What surprised me a bit was learning to deal with all these challenges by having the right focus and having the right priorities, i.e. don’t try to solve all the issues all at once. The CEO of WebEx used to say, he could only address three issues at any time effectively, and his skill and judgement in picking the right issues was key to WebEx’s success. At the same time, don’t shoot for perfection – make a decision and correct it later if you need to…The one thing that did catch me by surprise was how quickly we became a verb! Today webconferencing is synonymous with WebEx, much like photocopying is with Xerox!
BB: I have heard some entrepreneurs say do not quit your day job until you are generating enough revenue to survive. I have also heard some entrepreneurs say, unless you can work on your startup full time, you will never move it along. What are your thoughts on these comments and which approach did you take in starting Zuora?
K. V. – The short answer is there is no one formula for success of a start-up. Having said that, I do have strong views about ‘my’ way – which is by no means original. Startups are successful if there is passion, vision, and commitment by the leadership team to its success. If founders are not willing to commit to their vision by devoting their energy, time, and passion to it, who else will? Would you expect to be married to someone, and have a committed relationship with someone else? This speaks to character and integrity of the founders. Needless to say, I started Zuora after I had left WebEx and was not working for anyone. When I left WebEx, I knew I wanted to start a business, but did not know what that was going to be – but I planned in advance to give myself up to 12 months to figure out what that would be. Like all the best laid plans, in my case, it took 24 months to come up with the idea for Zuora, but I was very fortunate that I was able to go that long both financially and emotionally – and importantly that my family was very supportive as well.
BB: Now as founder of Zuora what are three things from your Webex experiences that you are incorporating into Zuora’s marketing strategy?
K. V. – First is translate a vision into a message that resonates with your target audience. Second is to communicate that message through a variety of appropriate media. Third is to keep your message fresh all the time. This sounds simple, but what it requires is intense effort and investment in building a team that can execute on this strategy well.
BB: A common question that comes up a lot at our breakfasts is finding a co-founder. How did you find your co-founders and do you have any recommendations for those trying to figure this out? Maybe some considerations or requirements.
K. V. – Finding a co-founder is like finding a spouse. You should have a shared vision, and complementary skills, and you have to like each other! In the case of Zuora, I had a technical co-founder initially, and then a rockstar executive who brought much needed leadership skills and management experience to the table. We made sure we were aligned both on vision and values before making the commitment to each other to do our part for the success of the startup. If you have not worked with your co-founder before, then make sure to invest the time and effort to really know your co-founder: I recommend long dinners, breakfasts, lunches, drinks on a regular and frequent basis to ensure you stay aligned on vision as well as on working style.
BB: Well K.V., it was great learning about your entrepreneurial experiences. Do you have any last words of wisdom?
K. V. – My advice for entrepreneurs is to view their startup much like investors do – is the vision big enough, do you have the right leadership/team, both in skills, and in passion, and do you have the resources to commit to its success? Make the effort to have clarity on your own role, both in the beginning as well, but more importantly the role in the future as the company grows and you bring more people along. While personal and business success go hand in hand, roles and responsibilities can change and you are better off driving that change rather than have someone else drive it for you. After all this is your startup, and personal/founder satisfaction is one of the reasons for doing it, while at the same time, realizing that satisfaction can be derived from being in different roles. This may also include stepping aside at the right time – but drive this, rather than let it happen to you.
K. V. Rao Bio
Founder and Chief Strategist, Zuora
K. V. founded Zuora after five years at WebEx Communications where he reported directly to the founder and President with strategic marketing and business development responsibilities and played a key role in the growth of this successful start-up. Prior to WebEx, K. V. worked in sales and customer support at SGI. He started his career as the proverbial rocket scientist (Associate Scientist) at NASA and then spent several years developing products at General Motors. K. V. obtained his Ph. D. in Engineering from Iowa State University, an M. S. from the University of Missouri-Rolla, and a B. Tech from IIT, Bombay. K. V. is a US patent-holder in computing technology.
April 3rd, 2011
I rarely post blurbs about other groups, but I wanted to take a moment to highlight some courses that are being taught by our other moderators, Bernhard Kappe & Todd Wyder. Many of you have commented about how excellent the two of them are during the breakfasts. To pay them back for their time, I wanted to highlight their new Lean Building Block workshops. Here’s some more info about them:
Is your startup stuck in neutral? Lean Building Blocks can help you get in gear.
Most startups fail because they lose a lot of time pursuing the wrong business models, building products no one wants, and making too many mistakes that could have been avoided.
Lean Building Blocks is a series of hands-on, interactive workshops that give entrepreneurs the knowledge they need to get to market quickly with as few missteps as possible.
The next workshops, on April 15th, cover Creating a Business Model that works, and validating problem/solution fit with customer interviews.
The courses are taught by Bernhard Kappe and Todd Wyder, leaders of the Chicago Lean Startup Circle.
Seats are limited, and early bird registration ends on April 1st.
To register, go to http://www.leanbuildingblocks.com
Thanks, Griffin Caprio – Founder & President, 1530 Technologies, Inc.